A look inside the Super Bowl command…
products & solutions
campaigns that run the gamut from IAB to OMG
custom brand networks
Quickly build an influencer network around your brand. Activate it with great content. Measure the activity and social sharing, and then re-activate it for the next campaign. The YouCast platform makes this possible.
We’re excited to welcome youcast to the Halogen family. To learn more about how custom brand networks work and how they can work for you, click here
Measurement
Success shouldn’t be esoteric. We define our success metrics by that which is measurable, whether its CTR, engagement rates, or social spread.
Platforms
Today, engagement is platform agnostic. Halogen campaigns extend to whichever plaforms your audience is using. Facebook, mobile, tablet, etc.
Extensions
Our proprietary technology allows us to profile and target customers outside of our network, yet within a set of brand-safe sites.